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99designs
Design99designs embraces creative chaos with a vibrant purple-led palette that radiates artistic energy and entrepreneurial ambition. The Graphik typeface creates approachable professionalism while maintaining creative flair, supporting a platform where business meets artistry.
Design Identity
Signature Color
Creative Purple
#8B5A96
artistic innovation and creative professional empowerment
Visual Identity
The distinctive left-right split layout with illustrated cityscape elements and real designer photography creates an unmistakable 'creative workspace meets business platform' aesthetic that no other design platform uses.
Component Style
Rounded, approachable components with soft shadows and generous padding. Buttons feel friendly rather than corporate, with substantial click targets and warm, inviting hover states that encourage creative exploration.
Spacing Philosophy
Asymmetrical, creative breathing room with large hero sections that give prominence to featured work, while maintaining tight groupings for navigation and forms to keep the experience focused yet expansive.
Design Principles
- Typography uses Graphik exclusively with clear weight hierarchy: regular 400 for body, medium for all headings
- Purple dominates the color story with supporting neutral grays and whites
- Real photography mixed with illustrated elements creates authentic creative energy
- Generous padding on interactive elements (minimum 16px vertical)
- Rounded corners throughout (8-12px range) for approachable feel
Target Audience
Creative entrepreneurs and small business owners who need professional design but want to work with independent artists rather than agencies
Mood
Design descriptions are AI-generated based on visual analysis and may not fully reflect the brand's official design guidelines.
Design System
Typography Scale
| Element | Font | Size | Weight | Line Height |
|---|---|---|---|---|
| body | 16px | 400 | 25.6px | |
| h1 | 80px | 400 | 84px | |
| h2 | 48px | 400 | 50.4px | |
| h3 | 32px | 400 | 36.8px | |
| h5 | 24px | 400 | 30px | |
| h6 | 16px | 400 | 20.8px | |
| p | 16px | 400 | 25.6px | |
| a | 16px | 400 | 25.6px | |
| button | 25px | 400 | 40px | |
| input | 16px | 400 | 20.8px |
Color Palette
No colors extracted
