Anyfin

Component Style

Buttons feature generous rounded corners (24px+ radius) with soft shadows and pill-like shapes. The primary button uses high contrast white text on dark backgrounds, while the secondary maintains the warm orange theme with lighter fills. Everything feels soft, touchable, and friendly rather than sharp or corporate.

Spacing Philosophy

Generous breathing room with large 48px+ gaps between major sections creates an uncluttered, premium feel. The hero section uses asymmetrical layout with the whale positioned left and content right, creating dynamic negative space that feels modern and approachable.

Design Principles

• Typography hierarchy uses dramatic size jumps: 86px headlines to 16px body
• Border radius is consistently generous at 24px+ for buttons and cards
• Color palette stays within warm orange/yellow family with minimal accent colors
• Character mascot appears in every major layout as a trust signal
• White text always sits on dark overlays for maximum readability

Target Audience

Scandinavian millennials and Gen-Z who want smart financial tools without the intimidation factor of traditional banking

Mood