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Lever

HR Tech

Lever presents a sophisticated HR tech aesthetic that balances approachability with authority through its signature teal-green palette and generous whitespace. The typography system creates clear hierarchy with bold Onest headings that feel confident yet friendly, while Work Sans body text maintains professional readability.

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Screenshot of Lever website

Design Identity

Signature Color

Lever Teal

#4A9B8E

Professional growth and trustworthy automation - bridging the gap between human intuition and AI efficiency

Visual Identity

Abundant breathing room with centered content blocks, creating an almost editorial magazine feel that prioritizes message clarity over visual complexity.

Component Style

Softly rounded buttons (24px+ border radius) with substantial padding create approachable, finger-friendly interactions. No harsh shadows or borders - everything feels organic and inviting while maintaining digital precision.

Spacing Philosophy

Luxurious vertical spacing with 80-120px section gaps creates a premium, unhurried experience. Content is centered in generous white fields, making each section feel like a deliberate statement.

Design Principles

  • Typography scale jumps dramatically: 64px headlines to 20px body text
  • Border radius consistently generous at 24px+ for all interactive elements
  • Color palette limited to teal accent, black text, and white backgrounds
  • Center-aligned layouts with maximum 800px content width
  • Minimum 80px vertical spacing between major sections

Target Audience

HR directors and talent acquisition managers at mid-to-large companies who value efficiency but need to maintain human connection in their hiring process

Mood

authoritativespacioustrustworthysophisticatedcalmingpremiumeditorial

Design descriptions are AI-generated based on visual analysis and may not fully reflect the brand's official design guidelines.

Design System

Typography Scale

ElementFontSizeWeightLine Height
body"Work Sans"18px40027px
h1Onest64px70070.4px
h2Onest40px70048px
h3Onest36.8px70047.84px
pOnest20px40028px
a"Work Sans"18px40027px
button"Work Sans"14px40023.8px
nav"Work Sans"15px70015px
header"Work Sans"18px40027px
footer"Work Sans"18px40027px

Color Palette

#7a00df
#007cba
#006ba1
#005a87
#000000
#abb8c3
#ffffff
#f78da7
#cf2e2e
#ff6900
#fcb900
#7bdcb5

UI Elements

button
a
nav
button-primary
button-secondary

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Discussion

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