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Storyblok

CMS

Storyblok embodies confident editorial authority through its bold Marfa typography and distinctive teal-blue palette that feels both technical and approachable. The design balances dramatic scale (72px headlines) with refined restraint, creating a premium content platform aesthetic that whispers expertise rather than shouting features.

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Screenshot of Storyblok website

Design Identity

Signature Color

Storyblok Teal

#00b3b0

Content management trust - bridging the gap between technical capability and creative flow

Visual Identity

The unmistakable combination of ultra-bold Marfa typography at massive scale with strategic blue accent highlights creates an instantly recognizable editorial-meets-tech aesthetic that feels more like a premium publishing house than a typical SaaS platform.

Component Style

Softly rounded components with 8-10px border radius that feel approachable yet professional. Buttons have substantial 20px horizontal padding with subtle shadows, while the overall treatment favors gentle curves over sharp edges - everything feels crafted rather than constructed.

Spacing Philosophy

Generous breathing room defines the experience - massive headline scales create dramatic hierarchy while ample whitespace around CTAs and sections prevents cognitive overload. The rhythm alternates between expansive hero moments and intimate, focused interaction zones.

Design Principles

  • Typography weight jumps dramatically from 400 to 900 - no middle ground
  • Border radius stays consistently between 8-24px across all components
  • Teal accent color is used sparingly but decisively for key moments
  • Shadows are subtle and organic, never harsh or geometric
  • Button padding uses 20px minimum horizontal spacing for substantial feel

Target Audience

Content strategists and marketing teams at scale-up companies who need enterprise-grade CMS capabilities but refuse to sacrifice design sensibility for functionality.

Mood

editorialconfidentsubstantialrefinedtrustworthyapproachablepremium

Design descriptions are AI-generated based on visual analysis and may not fully reflect the brand's official design guidelines.

Design System

Typography Scale

ElementFontSizeWeightLine Height
bodyMarfa16px40024px
h1Marfa72px90080px
h2Marfa36px90040px
pMarfa12px40016px
aMarfa12px40016px
buttonMarfa16px50024px
navMarfa16px40024px
headerMarfa16px40024px
footerMarfa16px40024px
mainMarfa16px40024px

Color Palette

#00b3b0
#ffffff
#f5f5f7
#eef8ff
#1f1f1f
#44474a
#184db5
#142b57
#bce2ff
#101010
#7f7f7f
#396c08

UI Elements

button-primary
button-secondary
button
a
nav

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Discussion

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