Amplitude

Component Style

Pill-shaped buttons with substantial padding create friendly approachability, while maintaining sharp typographic hierarchy. Primary actions use full corner rounding (24px+) with solid fills, secondary actions stay outlined with matching curves - everything feels substantial but never heavy.

Spacing Philosophy

Cathedral spacing philosophy - massive 80px+ gaps between major sections create a sense of premium breathing room, while headlines get their own generous vertical territory. Content floats in carefully orchestrated white space that makes every element feel intentional.

Design Principles

• Headlines use 60px bold Gellix with 70px line height for maximum impact
• Body text stays at 18px with 28px line height for comfortable reading
• Primary buttons use full pill shapes (24px+ border radius) with 16px 32px padding
• White space between major sections never drops below 64px
• Blue accent color appears sparingly but with high contrast for maximum attention
• Typography hierarchy jumps dramatically between sizes - no subtle variations

Target Audience

Senior product managers and growth teams at scale-up companies who need sophisticated analytics but value design craft and user experience over feature density

Mood