Tandem

Component Style

Buttons use generous rounded corners (approximately 8px) with the signature sky blue background and clean white text. Cards feature soft shadows and rounded edges that feel approachable rather than clinical. The overall component treatment is friendly and accessible, avoiding sharp medical device aesthetics.

Spacing Philosophy

Generous whitespace creates breathing room that feels optimistic rather than cramped. The layout uses approximately 40-60px gaps between major sections, with comfortable padding that never feels tight or constraining - reinforcing the freedom-focused brand message.

Design Principles

• Always pair vibrant sky blue (#009ce8) with outdoor lifestyle imagery
• Montserrat typography at 18px base creates approachable readability
• Border radius consistently around 8px for friendly, non-clinical feel
• Hero sections always feature real people in active scenarios
• White overlay cards with soft shadows for content hierarchy

Target Audience

Active adults with diabetes who refuse to let their condition limit their lifestyle ambitions and seek technology that empowers rather than restricts their daily adventures.

Mood